From one extreme to another.

After our successful Ogilvy-style long-copy advert, we’ve gone to the opposite end of the spectrum.

The advert below is set to appear in a local NSPCC ball programme. We only had a quarter of page of A5, so a 750-word monster was out of the question.

This is what we came up with instead – it’s to scale. Note that, unlike the previous advert (typeset by Barry Lowenhoff), it has not been professionally designed. Quite the reverse – I used word processing software to hammer it out this morning.