his is a gratuitously self-promotional post, but I’m quoted a few times in this feature about ‘The Power of Tweets‘, which appeared in today’s Guardian.

Many thanks to Jon Henley for describing me as “a smart young copywriter”. Any other 35-year-old bloke will tell you that it’s the exact age at which flattery about being young is the most effective.

Anyway, it’s a cracking article, and hats off to Jon for asking some damned good questions in it – a rarity when it comes to discussing Twitter.

By the way, if you’re the pleasant sort of person who would like to follow me on Twitter, I’m here – @benlocker. I almost always follow back.