March 31st, 2010

Am I missing something in the debate about paying for online newspaper content?

Lots of folk in the media have been huffing and puffing about the fact that The Times and The Sunday Times plan to put their content behind a paywall from June.

The price of access? £2 per week. The same price as buying the print edition of a Sunday newspaper.
READ ON »


Author: Ben Locker.
Posted in: Blog, Journalism | 18 Comments »

February 26th, 2010

What a difference a day or two makes – on The Sun’s website at least. Just a couple of days ago, we were treated to this gem.


READ ON »


Author: Ben Locker.
Posted in: Blog, Journalism | 2 Comments »

January 20th, 2010

Intelligent advice from the Irish Times to aspiring young journalists:

Many a Schoolmag has hit the judges’ table corrupted by bad spelling and grammar. It’s like walking the red carpet in a designer dress and killer heels, but with spinach on your teeth.

Where the paper bucks a trend, though, is in suggesting students “appoint a sub-editor (or preferably two)”.

At a time that national newspapers – particularly in the UK – chuck copy online without editing it, it’s hard to imagine the young subs getting jobs in the newspaper industry.

Still, if they can spell, they could always get a job in copywriting – commercial clients are rather picky about the quality of the work they pay for.


Author: Ben Locker.
Posted in: Blog, Journalism, copywriting | 1 Comment »

October 15th, 2009

I think he does.


Author: Ben Locker.
Posted in: Blog, Journalism | No Comments »

August 29th, 2009

I have read some nonsense written about newspapers recently, but this post by Malcolm Coles takes the biscuit.

Malcolm’s big idea is that, if News International’s London freesheet, thelondonpaper, had a website with better search engine optimisation, it might not have closed. He bases his theory on a single fact:

With no meta description, google has to guess what to show in its results.

Oh, come off it. It doesn’t matter a monkey’s fleas whether thelondonpaper’s site has any meta data or not.

Why?


READ ON »


Author: Ben Locker.
Posted in: Journalism | No Comments »