This is a tip that might get you a few extra sales – and it’s easier than you might think.

It’s called keyword prediction (if it wasn’t, it is now).

I got the idea a couple of years ago. At that point, it became fashionable to call online marketing ‘digital marketing’.

That got me thinking.

It wasn’t going to be an easy job to get a good Google rank for ‘online copywriting’. So I nicked the jargon, adapted it and created a page that mentioned ‘digital copywriting’ a few times.

Bingo. Page one of Google almost immediately.

The only problem was that no-one was searching for ‘digital copywriting’. So I didn’t make a bean from all that cleverness.

Until now. It’s the second-most popular search term used by people visiting my site from Google.

Some of them have even paid me cash to write for them.

Which goes to show jargon has its uses after all.

So keep an eye on the people who sell things a bit like yours.

And if they come up with a particularly rotten bit of jargon, steal it.


You’ll get the traffic sooner or later.

And if the page you publish is written in nice, friendly English you won’t make the same mistake as the real jargonmongers – boring your customers all the way to the back button.