# Ben Locker > Ben Locker is a UK content auditor, copywriter and editor who helps professional services firms and specialist businesses decide what their content needs to do, fix what is not working and write the pages, articles and campaigns they need next. Ben has worked professionally since 2006 and has helped more than 300 businesses. He co-founded the Professional Copywriters' Network, and DMA research named him as one of the copywriters rated by other copywriters. This file is a curated guide to the site's main services, sector expertise, evidence, tools and practical articles. The sitemap in the Optional section provides the complete list of indexable pages. ## Start here - [Home](https://benlocker.co.uk/): An overview of Ben's content audits, copywriting and English editing work for professional and specialist businesses. - [About Ben Locker](https://benlocker.co.uk/about-me/): Ben's background, experience, working approach and reasons for becoming a professional writer. - [Services](https://benlocker.co.uk/services/): The main route into content audits, website copywriting, blog writing, campaign copy and English editing. - [Case studies](https://benlocker.co.uk/case-studies/): Examples of content strategy, copywriting and editorial work for accountancy, insurance and agency clients. ## Services - [Content audits](https://benlocker.co.uk/services/content-audits/): Evidence-led reviews that show what to keep, improve, merge, remove or create before a firm spends more on content. - [Manticore content audits](https://benlocker.co.uk/manticore/): Audits for larger professional services websites, using Ben's own software to examine every page in scope while keeping the final recommendations under human judgement. - [Website copywriting](https://benlocker.co.uk/services/website-copywriting/): Clear, credible website copy for firms with complex services, specialist knowledge and cautious buyers. - [Blog writing services](https://benlocker.co.uk/services/blog-writing-services/): Well-researched articles for expert subjects, written to support useful business and search goals rather than a publishing quota. - [Campaign and print copywriting](https://benlocker.co.uk/services/campaign-and-print-copywriting/): Copy for adverts, brochures, direct mail and campaigns, including work that has to function beyond the website. - [English editing for international teams](https://benlocker.co.uk/services/english-editing-services-international-teams/): Careful editing that makes expert English-language content read naturally without flattening the writer's meaning or expertise. ## Sector expertise - [Accountants and tax advisers](https://benlocker.co.uk/sectors/accountants/): Content strategy and writing for accountancy firms that need to explain technical work to businesses and individuals. - [Insurance and financial services](https://benlocker.co.uk/sectors/insurance-financial-services/): Clear, careful content for regulated firms explaining products, risk and financial decisions. - [Professional services](https://benlocker.co.uk/sectors/professional-services/): Content for solicitors, surveyors, consultants and advisers whose expertise and judgement are difficult to make tangible online. - [Marketing and creative agencies](https://benlocker.co.uk/sectors/agencies/): Senior copywriting support for agencies handling demanding B2B, financial, scientific and technical briefs. ## Client evidence - [THP Chartered Accountants](https://benlocker.co.uk/case-studies/thp-chartered-accountants/): A long-term accountancy relationship covering content strategy, SEO, AI visibility and specialist writing. - [Alan Boswell Group](https://benlocker.co.uk/case-studies/alan-boswell-group/): Ongoing writing and editorial support for an insurance group publishing search-led content across several business areas. - [Garda](https://benlocker.co.uk/case-studies/garda/): Senior copywriting and critical input for an agency working on complex client projects. ## Free content tools - [Content Inventory Generator](https://benlocker.co.uk/tools/content-inventory-template-generator/): A browser-based tool that turns a Screaming Frog crawl and optional Search Console data into an Excel content inventory; uploaded data stays in the browser. - [Blog Content Audit Tool](https://benlocker.co.uk/tools/blog-content-audit-tool/): A browser-based tool that combines WordPress, crawl and search data to create a shortlist of blog posts worth reviewing; uploaded data stays in the browser. ## Content audits and website decisions - [What is a content audit?](https://benlocker.co.uk/what-is-a-content-audit/): A practical guide to deciding which B2B and professional services pages still earn their place, which need work and which cause problems. - [Website content audits for professional services firms](https://benlocker.co.uk/website-content-audit-professional-services/): How an audit can identify commercial, credibility, compliance and SEO risks before a website rewrite or rebuild. - [When analytics point to a content marketing audit](https://benlocker.co.uk/analytics-content-marketing-audit/): Four patterns in traffic, rankings and engagement that may reveal a deeper content problem. - [What your website structure is really telling clients](https://benlocker.co.uk/website-structure-professional-services/): Why the structure that has accumulated beneath the navigation may present a different firm from the one the partners intend. - [Website not converting? You may not have a traffic problem](https://benlocker.co.uk/website-not-converting/): Why more traffic cannot fix a site that fails to explain the offer, build confidence or give the right visitor a reason to enquire. - [How to write a services page that turns interest into enquiries](https://benlocker.co.uk/how-to-write-a-services-page/): Practical guidance on the pages where a cautious prospect decides whether making contact is worth the risk. - [Why referrals work but professional services websites sound generic](https://benlocker.co.uk/professional-services-marketing-referrals/): How firms lose the specificity and trust of a personal referral when those details never reach the website. ## AI, search and business writing - [What actually makes AI recommend your firm?](https://benlocker.co.uk/what-makes-ai-recommend-your-firm/): Why clear relevance, usable evidence and credible outside sources make one firm easier for an AI assistant to recommend than another. - [Why a firm can appear on Google but not in AI answers](https://benlocker.co.uk/ai-search-visibility-professional-firms/): How the content and evidence needed for an AI-generated shortlist differ from holding a conventional search ranking. - [How to use AI for content marketing – and how not to](https://benlocker.co.uk/how-to-use-ai-for-content-marketing-and-how-not-to/): Where AI can help with drafting and structure, and where accuracy, responsibility and editorial judgement still belong to a person. - [The AI threat is mediocre business writing](https://benlocker.co.uk/ai-threat-business-writing/): Why being human is not enough to distinguish a writer whose work already follows predictable, machine-like patterns. - [The AI detector delusion](https://benlocker.co.uk/ai-detector-scores/): Why an AI detector score cannot prove who wrote a piece or whether it was produced responsibly. ## Accountancy marketing - [Why referrals are generating fewer enquiries for accountants](https://benlocker.co.uk/why-referrals-generate-fewer-enquiries-accountants/): How longer research and comparison between referral and enquiry expose gaps in an accountancy firm's website. - [“Accountants and business advisers.” But what do you advise on?](https://benlocker.co.uk/accountants-business-advisers/): Why a common accountancy positioning phrase says very little, and how firms can make the advice they offer more specific. ## Optional - [All articles](https://benlocker.co.uk/the-content-marketing-consultants-blog/): The full blog archive, including older articles on copywriting, persuasion and the history of advertising. - [French: English editing for international teams](https://benlocker.co.uk/services/revision-anglais-equipes-internationales/): French-language version of the English editing service page. - [German: English editing for international teams](https://benlocker.co.uk/services/englisch-lektorat-internationale-teams/): German-language version of the English editing service page. - [Contact Ben Locker](https://benlocker.co.uk/contact-me/): The enquiry page for discussing content audits, copywriting and editing projects. - [XML sitemap](https://benlocker.co.uk/sitemap_index.xml): The complete machine-readable list of indexable pages and posts.