Modern Public Relations
raditional public relations agencies are often failing to keep up with the times. You may have noticed it yourself, particularly as the recession took hold and companies shifted their emphasis to online marketing.
Marketing online has the major advantage of being measurable – unlike traditional marketing materials, you can track digital marketing activities, how much they cost, how many visitors they attract and how many customers they convert.
In other words, you know exactly how much bang you get for your buck.
Public Relations techniques have changed
While some PR agencies have embraced digital, a significant number are still getting to grips with how it works. Especially the ones that can’t win prominent search engine rankings for their own websites. If they can’t do decent PR for themselves, what’s the lookout for companies like yours?
That’s a compelling reason why you might consider working with a copywriting agency like ours. We are not only experts in online copywriting – which helps you to maintain a prominent web presence in search engines like Google – but we know how to create targeted online press releases, can write search engine optimised news stories, blog posts and other website content, and have the academic training and insight to write white papers and more. Online marketing is second nature to us – and when it comes to traditional copywriting services, we’re craftsmen.
Online content wins results
The days of entrusting a PR agency with all your marketing have gone. In the online world, it’s skill and knowledge – not a little black contacts book – that wins results. Location also becomes less important: if we were a traditional PR agency we could only serve with effectiveness clients in Colchester, Essex or East Anglia. Because we specialise in online content, we can work as happily for clients across the UK and the English-speaking world.
So, ask yourself whether it’s time to shake up your approach to online marketing. On the web content may be king, but it’s only good PR if that content gets seen. Isn’t it time you got a slice of the digital pie?
What would you like to do next?
⇒ learn more about our online content and PR services
⇒ ask us for a no-obligation quote
