Press Release Writing

en Locker and Associates today announced a simple idea for businesses to slash their expensive publicity budgets.

The Essex-based copywriting firm said that, whilst its press releases are amongst the best available, business clients usually had the best media contacts in their fields.

“Why pay a PR agency to circulate a press release that you subsequently have to reissue yourself?” said a spokesman. “Pay only for good writing, and then send out a punchy BL&A news bulletin to your own contacts. You not only save money, but you’re more likely to get the publicity you require. And if you don’t, you’ve got a great story for your website.”

Readers of Ben Locker & Associates’ website were particularly impressed by the idea, and hundreds of them immediately decided to…

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