If you’ve ever had to read turgid and boring business copy about a company’s top people and its history, this blog post is dedicated to you.
An simple tip to help you check your sense of scale hasn’t gone off kilter — and what to do if it has.
Don’t waste time cultivating a literary imagination you haven’t got — just write about things that interest you.
When the Daily Mirror’s Cassadra bemoaned the famous ‘Come to Britain’ advertising campaign, David Ogilvy stuck the knife in.
Billy Connolly knows the real power in the word ‘you’ doesn’t come from knowing when to use it – it comes from knowing how to use it.
“If you really want to be a better copywriter,” advised the figure in the green armchair, “you should stop writing like one.”
Copywriters want to know about the little extras you add to your service – they’re one of the main reasons your customers choose you.