The Copywriting Blog

A blog about copywriting, copywriters and things I've been up to
May 0
May 0

I’m bored OF pedantry

A pedant, yesterday

There’s an inviolable rule about writing letters that criticise another person’s grammar — you’ll make a hash of your own in the process. Try it.

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Sep 0
Sep 0

Apostrophe catastrophe: My Pant’s

My Pant's - what a cruel fate for an innocent apostrophe

My Pant’s, Paris. If you use a foreign language, please employ a native-speaking copywriter before innocent punctuation gets hurt.

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Apr 0
Apr 0

Brand spells disaster: Leffe Blonde

Buy a bottle of Leffe Blond(e)… Then look at the back label. This one…

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Jan 0
Jan 0

“That” can refer to people

A grammatical point that’s cropped up a couple of times this week. Can ‘that’ be used in place of ‘who’? Copy Editor Nick Howard has strong feelings on the point. He goes as far as insisting that “‘That’ does not refer to people”. I disagree. I think it can do. Especially if you want to […]

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Jan 0
Jan 0

Written English: the top 10 modern mistakes

If you’ve dropped by here before, you’ll know that I don’t mind monkeying around with the so-called ‘rules’ of language. When I want to start a sentence with ‘and’ or ‘but’ or any other conjunction, then I will. And often. But only if it works for the reader. Good, lively prose is far more desirable […]

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Jan 0
Jan 0

A word out of place may see the strippers go free

I vowed not to blog today – I’ve too much else to fit in – but this story was too good not to share. According to the New York Post, porn star Alexia Moore and topless dancer Falynn Rodriguez may evade prostitution charges because of a legal – ahem – cock up. When prosecutors drew […]

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Jan 0
Jan 0

Is your writing musical and grammatical?

What influenced your writing? I mean, really influenced it? I’m not talking here about the writers that helped to shape your prose. That’s an easy enough list to rattle off. Mine would put these folks into pole position: Evelyn Waugh, Max Beerbohm, Muriel Spark, P.G. Wodehouse, Richmal Crompton – even the artist J.A.M. Whistler (really […]

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Jan 0
Jan 0

Guerilla grammarians win book deal

Am I alone in finding this picture heart warming? I thought not. Meet Benjamin Herson who, with pal Jeff Deck, spent much of 2008 correcting errors on signs and billboards across the USA – and then blogged about it. During their Reign of Error, no grocer’s apostrophe was safe. Good news you might think. Nice […]

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Aug 0
Aug 0

The top 10 political spelling and grammar failures

I t’s easy enough to make a spelling mistake or grammatical error, especially if you’ve been taught by people who wouldn’t know an adverb if it cheerfully slapped them round the chops with a wet haddock; but, if you’re a politician, it’s best not to do it in public. Sadly, politicians aren’t always the brightest […]

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