The Copywriting Blog

A blog about copywriting, copywriters and things I've been up to
Feb 0
Feb 0

Ten words that make readers recoil

We all have favourite words. Mine include beauties like ‘plop’, ‘scud’ and ‘gargle’, because I like nice sounds more than sophisticated definitions. But what about the words you hate? The ones that appear like dog turds on the pavement of prose? I can’t speak for you, but mine are:

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