This is a tip that might get you a few extra sales – and it’s easier than you might think. It’s called keyword prediction, and it’s a bit like keeping good wine – if you lay your keywords down early, you’re quids in when they mature.
Once again, the Local Government Association has published its annual list of words that public sector officials should avoid using, particularly when talking to real human beings. Most of them bring back painful memories of the time I spent working for charities, and the interminable meetings which sapped my will to live. I can’t bear […]
This week, someone sent me a meeting appointment for an Ideation Session. Erm, what? I’ve worked as a copywriter for a big, American company for 4 years now. So I’m fluent in the language of ‘business speak’. (Or, as I’ve affectionately renamed it, Corporate ****. Fill in the blanks – you’ll be right.) But ‘ideation’ […]
We all have favourite words. Mine include beauties like ‘plop’, ‘scud’ and ‘gargle’, because I like nice sounds more than sophisticated definitions. But what about the words you hate? The ones that appear like dog turds on the pavement of prose? I can’t speak for you, but mine are:
Are copywriters guilty of hypocrisy when it comes to jargon? Most of us say that we scratch out jargon wherever we find it, but – like any trade or profession – we have our own words that are mainly for use amongst ourselves. We’ve been very discreet about it, though. If you search for copywriting […]