How many enthusiasms is it possible to cram into one advert? Long copy, copywriting history, a format that pays homage to David Ogilvy and a ripping yarn about killer-turned-copywriter Louis Victor Eytinge.
I wrote a series of sales letters without realising it, reminding me not to write like a copywriter – and use my own voice instead.
Convicted murderer Louis Victor Eytinge forged a career as a successful sales copywriter from inside prison. This is his story.