The Copywriting Blog

A blog about copywriting, copywriters and things I've been up to
Aug 2
Aug 2

Long copy ad: How to Create Sales Letters that Sell

Long copy ad - How to Create Sales Letters That Sell

How many enthusiasms is it possible to cram into one advert? Long copy, copywriting history, a format that pays homage to David Ogilvy and a ripping yarn about killer-turned-copywriter Louis Victor Eytinge.

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Oct 0
Oct 0

Are you writing your sales letters in the wrong accent?

Not an authentic accent – Pygmalion's Eliza Doolittle

I wrote a series of sales letters without realising it, reminding me not to write like a copywriter – and use my own voice instead.

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Oct 0
Oct 0

How a murderer’s talent for copywriting won him freedom

Killer copywriter Louis Victor Eytinge

Convicted murderer Louis Victor Eytinge forged a career as a successful sales copywriter from inside prison. This is his story.

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