The Copywriting Blog

A blog about copywriting, copywriters and things I've been up to
Jun 0
Jun 0

‘All new goods, nothing stale or shop worn’ — a copy tip from 1916

Sales Promotion by Mail

If you’ve ever had to read turgid and boring business copy about a company’s top people and its history, this blog post is dedicated to you.

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Feb 0
Feb 0

From Earphones to Cars – how to write a product description that sells

Over the past few days during my work experience at Ben Locker and Associates, I’ve been writing descriptions for a client’s products. What inspired me for a lot of my descriptions was the beautiful weather outside – I was gazing over a field, watching the trees sway in the icy wind and the rain pattering […]

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