The Copywriting Blog

A blog about copywriting, copywriters and things I've been up to
Nov 0
Nov 0

“Kills bacteria as well as the leading competition”

Empty When Half Full: A cantankerous consumer's compilation of mistakes, misprints and misinformation

If ever a single book made the case for every business to hire decent copywriters, it’s this one – Empty When Half Full

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Apr 0
Apr 0

I left out a part of ‘San Francisco’

Oh dear. Look at this man’s shirt. From here. Still, it’s not as embarrassing as David Beckham’s misspelled tattoo. Any other sporting spelling howlers that spring to mind?

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Feb 0
Feb 0

When journalists’ illiteracy leaves them looking (at) a right tit

What a difference a day or two makes – on The Sun’s website at least. Just a couple of days ago, we were treated to this gem.

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Jan 0
Jan 0

Written English: the top 10 modern mistakes

If you’ve dropped by here before, you’ll know that I don’t mind monkeying around with the so-called ‘rules’ of language. When I want to start a sentence with ‘and’ or ‘but’ or any other conjunction, then I will. And often. But only if it works for the reader. Good, lively prose is far more desirable […]

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Jan 0
Jan 0

Bad spelling’s like spinach on your teeth

Intelligent advice from the Irish Times to aspiring young journalists: Many a Schoolmag has hit the judges’ table corrupted by bad spelling and grammar. It’s like walking the red carpet in a designer dress and killer heels, but with spinach on your teeth. Where the paper bucks a trend, though, is in suggesting students “appoint […]

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Jan 0
Jan 0

Excuse the spelling, I’m an English blog powcester

I just stumbled across one of those bits of ‘research’ increasingly pad out our daily newspapers. This time, it’s a study commissioned by Travelodge to reveal the most common spelling mistakes people make when they book holiday destinations. Unsurprisingly, lots of people have trouble spelling the names of places such as Torquay and Morecambe. Well, […]

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Jan 0
Jan 0

Guerilla grammarians win book deal

Am I alone in finding this picture heart warming? I thought not. Meet Benjamin Herson who, with pal Jeff Deck, spent much of 2008 correcting errors on signs and billboards across the USA – and then blogged about it. During their Reign of Error, no grocer’s apostrophe was safe. Good news you might think. Nice […]

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Aug 0
Aug 0

The top 10 political spelling and grammar failures

I t’s easy enough to make a spelling mistake or grammatical error, especially if you’ve been taught by people who wouldn’t know an adverb if it cheerfully slapped them round the chops with a wet haddock; but, if you’re a politician, it’s best not to do it in public. Sadly, politicians aren’t always the brightest […]

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Jul 0
Jul 0

Typos in the News

A typographical error can cause more than just a red face. A missing ampersand can leave a market-leading browser open to hackers, and a mistake on your SatNav can send you hundreds of miles in the wrong direction. Sometimes pedantry has its place…

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