The Copywriting Blog

A blog about copywriting, copywriters and things I've been up to
Feb 0
Feb 0

Why creativity can ruin a writer’s career — before it starts

Enoch Soames — should have written about stuff that interested him

Don’t waste time cultivating a literary imagination you haven’t got — just write about things that interest you.

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Aug 0
Aug 0

Does your writing have the power to delight?

Any kid can draw a face on a wooden spoon - but only a few will delight

Next time you’re tempted to lash lots of different copywriting techniques together, check you haven’t left out the most important one of all – the power to delight.

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Aug 0
Aug 0

Why I love slang and hate jargon

Slang cloud made from the 1811 Dictionary of the Vulgar Tongue

Do you know the real difference between slang and jargon? It’s not about street talk versus tech speak – it’s about humanity.

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Sep 0
Sep 0

First weeks at Ben Locker and Associates

So, since Tuesday 31st August, I am no longer a part of “Team Billabong”, but a copywriter for Ben Locker and Associates. What a massive transition. I went from working weekends, hanging clothes, pricing clothes, selling clothes (and skateboards)… to sitting at a desk with my own fancy computer and writing for a living. With […]

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Jul 0
Jul 0

Which industry produces the best writing?

Lots of professional people have roles that require them to turn their hand to writing. Some are good at it, some bad, and some churn out copy that’s downright cringeworthy. I’ve worked in both the public relations and marketing industries, and it’s made me wonder which of the creative industries produces the best stuff. These […]

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Apr 0
Apr 0

Are we giving up on the written word?

I couldn’t help but laugh when I stumbled on this story earlier today. In a nutshell, Michigan’s Grand Rapids Public School Superintendent Bernard Taylor has stirred up controversy – by criticising pupils’ poor spelling and grammar. The pupils, from Colt Creative Arts Academy, had written to Taylor asking him not to cut art and music […]

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Mar 0
Mar 0

Writers – think before you touch the controls

I’ve just started learning to drive. Lesson three was this morning and, whilst I’m slowly getting the hang of it, I’m still a bit uncertain of the controls. Most of the time it’s not a problem. Shifting the gear into fourth instead of second isn’t really the end of the world, although tapping the brake […]

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Jan 0
Jan 0

A word out of place may see the strippers go free

I vowed not to blog today – I’ve too much else to fit in – but this story was too good not to share. According to the New York Post, porn star Alexia Moore and topless dancer Falynn Rodriguez may evade prostitution charges because of a legal – ahem – cock up. When prosecutors drew […]

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Jan 0
Jan 0

Is your writing musical and grammatical?

What influenced your writing? I mean, really influenced it? I’m not talking here about the writers that helped to shape your prose. That’s an easy enough list to rattle off. Mine would put these folks into pole position: Evelyn Waugh, Max Beerbohm, Muriel Spark, P.G. Wodehouse, Richmal Crompton – even the artist J.A.M. Whistler (really […]

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Aug 0
Aug 0

A tip for writing dialogue

If I had to single out one hallmark of bad writing, it’s a tendency to sprinkle adverbs on otherwise decent prose, especially in passages of dialogue. It’s a habit that lots of romantic novelists and chick-lit writers have got into, and I hate it. Copywriters aren’t immune from the disease. I often have to edit […]

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