My grandfather used to tell a story about a grande dame, Lady Something-or-other, who he knew in the late 1930s. One evening he was one of a number of guests at a dinner hosted by this lady. After a while, there was a lull in the conversation. It was quickly filled by the booming voice of the hostess, who […]
Once in a while, you’ll read something really simple that freshens up your thinking. It happened to me yesterday. A copy of How Words Work by Verbal Identity’s Chris West dropped through my letterbox, and I was interested by page one and hooked by page two. This is what I loved: Then the guy – a kid […]
I’ll throw this out there as a thought. There might be something in it. There might not. But a couple of years ago I read a book called Don’t Be Deceived: The definitive book on detecting deception. It draws on material like police interviews and court proceedings, analysing what words people use when they lie. I […]
I’ve been very quiet on this blog for the last couple of years. Partly it’s because I’ve been ill, although I am happily now cured (and am using words to help others, such as here). It’s partly because I spent a year as a borough councillor in Colchester. That eats into your time. And it’s partly […]
“The English language, being part Latin, part Saxon, is, in my rough insular opinion, an even finer medium than the French one. Latin is, one might say, its bony structure, Saxon its flesh and blood.”
The speakers at #pcn2013 are top-flight, and they’re not just talking about how to hone your copy techniques — they’re revealing how they win business for their clients.
How many enthusiasms is it possible to cram into one advert? Long copy, copywriting history, a format that pays homage to David Ogilvy and a ripping yarn about killer-turned-copywriter Louis Victor Eytinge.
If you’ve ever had to read turgid and boring business copy about a company’s top people and its history, this blog post is dedicated to you.
An simple tip to help you check your sense of scale hasn’t gone off kilter — and what to do if it has.
It’s important to choose your words (and your wordsmiths) carefully, but for many of us there is actually no more vital an issue than where to put our books. But now that problem is easily solved, thanks to Bookshelf — the book.
Don’t waste time cultivating a literary imagination you haven’t got — just write about things that interest you.
How a girl who did the world’s best duck impression taught me to write envelopes that make heroes of their recipients.
Rudolph the Red-Nosed Reindeer was written by a copywriter called Bob May in 1939. This is his story – in May’s own words.
David Ogilvy built a vast advertising agency on the back of careful research. But did he use research to gain an insight into his staff too?
If ever a single book made the case for every business to hire decent copywriters, it’s this one – Empty When Half Full