Web content is the most crucial element of every business’s online presence. It is also one of the most overlooked.

You know the story. A business invests thousands in a new website. For a few months, the staff all chip in with news stories and blog posts. The site creeps further up the search engine results pages.

And then the novelty wears off.

Web content should work for you

When that happens, your website isn’t working for you. Without fresh content like relevant news stories and blog posts, websites become a lot less visible than those of your competitors.

Make sure this doesn’t happen to you. Ben Locker and Associates can provide you with regular, unique web copy. We’re fast at picking up industry specialisms, and our website content clients vary from solicitors to software firms, electronics companies to marketing agencies.

So, whether you need a news story or blog every fortnight, or a variety of fresh, daily web copywriting, we can help. Contact us to find out more.

Web content and SEO

Search engines like Google, Yahoo and Bing like to give searchers  the most relevant information possible. If your site is being updated on a regular basis, they come back regularly and index all your new web content.
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The more pages you have in the search engine index, the more likely it is you will be found. The more website content you have, the more search terms will find you.

Content like news and blogs is also important to search engines. If you are an authority in your field, Google may well add your news section to Google News – this will win you many more visitors.

Content is good for business

Fresh web content also gives you the edge over your competitors. If your nearest competitor never updates their website – or does so only infrequently – then you will easily achieve better search engine coverage.
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All you have to do is ask an online copywriter to create professional web content on a regular basis, and you will attract many more potential customers. And if that copywriter properly understands SEO copywriting – techniques that appeal to search engines as much as human readers – then your advantage will be even greater.

So, don’t lose out. Ask us to tell you more about web content writing today. And do it before your competitors get there before you!