Content Marketing Consultant & Copywriter
Most content problems are not writing problems. They are thinking problems. The brief is wrong, the angle is off, or the page is trying to say too much to too many people.
I help specialist businesses find the right argument before anyone writes a word.
Writing professionally since 2006
300+ businesses helped
DMA research named me as ‘one of the copywriters who copywriters rate’.
Co-founder,
Professional Copywriters’ Network
Starting points
Which problem is closest to yours?
You have expertise and a business to grow. The content isn’t doing it justice yet.
Consultancy What’s not working?Years of pages and posts have accumulated. Some are helping. Some aren’t. It’s time to find out which.
Content audits Got the plan? Need the words?The thinking is clear. Now the writing needs to do it justice.
Website copywriting Need to build authority?Consistent, well-directed articles that support the services you want to grow and reach the readers who matter.
Blog writingSector experience
In some industries, vague or careless content can damage trust, create confusion or expose a business to risk. Regulated organisations need copy that is accurate and careful. Technical businesses need content that earns the respect of informed readers. Specialist firms need a writer who can understand the subject quickly and ask the right questions.
These are the areas where my experience is strongest.
Also useful for international teams
If your specialists produce strong technical content in English, I can help make sure it reads as naturally and clearly as it needs to – for UK and international audiences who will judge your firm by how it writes.
English editingTestimonials
A little evidence from clients who needed clear thinking and clear words.
Content strategy, SEO and AI visibility
Not only is Ben an excellent copywriter but he is also a gifted content consultant who understands how to get into top search positions and into AI overviews.
I do not have to edit much or any of Ben’s content, as the quality of his research and writing is so good, and given that I am a perfectionist myself that’s quite an endorsement.
Copywriting and critical insight
Ben has developed an excellent understanding of our business, brand voice, audience, and approach to search-optimised website content. He consistently delivers, whether working to a brief to create new blog posts, refreshing existing content, or expediting a piece at short notice.
Ben is a pleasure to work with, and I value his critical insight and recommendations to improve our content. His help has been invaluable in bringing our content plans to fruition.
Content strategy, writing and critical thinking
Ben’s work is next level, which is why we are so proud to have him be part of the Garda team. Never one to accept things on face value, Ben will challenge us before we even meet with the client and will always add value to the whole content creation process.
If you want to create content that really does cut through, Ben is the ideal person to call.
Need advice?
Tell me where you’re stuck and I’ll help you work out the next step.
Latest thinking
Still thinking it through? Read a few practical notes on content strategy, website copy and clearer communication for specialist businesses.
View all articlesA blog post or case study may bring someone to your website. But your services pages are where a cautious prospect decides whether getting in touch is worth the risk.
Read the articleA new website can end up making old content look better without making it work better. For professional services firms, a website content audit helps identify commercial, credibility, compliance and SEO risks before the rewrite begins.
Read the articleA content audit is not just a spreadsheet of URLs. It is a structured way to decide which pages still earn their place, which need improving, and which are quietly damaging trust. Here is how B2B and professional services firms can review existing content before creating more.
Read the articleNeed clear thinking before you commission more content?
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