Content strategy, SEO and AI visibility
“I do not have to edit much or any of Ben’s content, as the quality of his research and writing is so good, and given that I am a perfectionist myself that’s quite an endorsement.”
Content auditor · Copywriter · Editor
Good content isn’t just written. It’s worked out.
I help specialist businesses decide what their content needs to do, fix what isn’t working and write the pages, articles and campaigns they need next.
That can mean a content audit, a clearer website, dependable blog writing, campaign copy or careful English editing for an international team.
A few things worth knowing
Writing professionally since 2006
300+ businesses helped
DMA research named me as ‘one of the copywriters who copywriters rate’.
Co-founder,
Professional Copywriters’ Network
Services
What do you need help with?
Start with the work that needs doing now.
What’s not working?
Content audits
Find out what to keep, improve, combine, remove or create before you spend more on content.
Content audits Need clearer pages?Website copywriting
Clear, credible website copy for complex services and serious buyers.
Website copywriting Need useful articles?Blog writing services
Well-researched articles that support the services you want to grow and give the right readers a reason to trust you.
Blog writing services Need campaign copy?Campaign and print copywriting
Advertising, brochures, direct mail, campaign assets and other copy beyond the website.
Campaign and print copywritingAlso useful
English editing for international teams
If your specialists produce strong technical content in English, I can help make sure it reads as naturally and clearly as it needs to – for UK and international audiences who will judge your firm by how it writes.
English editingSector experience
Where clear explanation matters
In some industries, vague or careless content can damage trust, create confusion or expose a business to risk. Regulated organisations need copy that is accurate and careful. Technical businesses need content that earns the respect of informed readers. Specialist firms need a writer who can understand the subject quickly and ask the right questions.
These are the areas where my experience is strongest.
Accountants & Tax Advisers
Insurance & Financial Services
Construction & Built Environment
Property marketing
Professional Services
Marketing Agencies
Testimonials
What clients say
A little evidence from clients who needed clear thinking and clear words.
Copywriting and critical insight
“Ben is a pleasure to work with, and I value his critical insight and recommendations to improve our content.”
Content strategy, writing and critical thinking
“If you want to create content that really does cut through, Ben is the ideal person to call.”
Need advice?
Let’s talk
Tell me where you’re stuck and I’ll help you work out the next step.
Latest thinking
From the blog
Still thinking it through? Read a few practical notes on content strategy, website copy and clearer communication for specialist businesses.
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