Content strategy, SEO and AI visibility
“I do not have to edit much or any of Ben’s content, as the quality of his research and writing is so good, and given that I am a perfectionist myself that’s quite an endorsement.”
Content auditor · Copywriter · Editor
I help specialist businesses decide what their content needs to do, fix what isn’t working and write the pages, articles and campaigns they need next.
That can mean a content audit, a clearer website, dependable blog writing, campaign copy or careful English editing for an international team.
Writing professionally since 2006
300+ businesses helped
DMA research named me as ‘one of the copywriters who copywriters rate’.
Co-founder,
Professional Copywriters’ Network
Services
Start with the work that needs doing now.
Find out what to keep, improve, combine, remove or create before you spend more on content.
Content audits Need clearer pages?Clear, credible website copy for complex services and serious buyers.
Website copywriting Need useful articles?Well-researched articles that support the services you want to grow and give the right readers a reason to trust you.
Blog writing services Need campaign copy?Advertising, brochures, direct mail, campaign assets and other copy beyond the website.
Campaign and print copywritingAlso useful
If your specialists produce strong technical content in English, I can help make sure it reads as naturally and clearly as it needs to – for UK and international audiences who will judge your firm by how it writes.
English editingSector experience
In some fields, vague or careless content costs trust, confuses buyers or creates real risk. These are the areas where my experience runs deepest – and where clear, accurate writing earns its keep.
Explaining tax, audit and advice to accountancy clients, from sole traders to major regional companies.
Making cover, risk and financial advice clear, compliant and easy for prospective customers to understand.
Credible copy for solicitors, consultants and advisers whose expertise is hard to explain and easy to get wrong.
Agencies that need senior expertise for their most demanding B2B clients – science, engineering, finance and more.
Over the last 20+ years I’ve worked for many other sectors. If you’d like a quick decision on whether I can help with a project, let’s talk.
Testimonials
A little evidence from clients who needed clear thinking and clear words.
Content strategy, SEO and AI visibility
“I do not have to edit much or any of Ben’s content, as the quality of his research and writing is so good, and given that I am a perfectionist myself that’s quite an endorsement.”
Copywriting and critical insight
“Ben is a pleasure to work with, and I value his critical insight and recommendations to improve our content.”
Content strategy, writing and critical thinking
“If you want to create content that really does cut through, Ben is the ideal person to call.”
Need advice?
Tell me where you’re stuck and I’ll help you work out the next step.
Latest thinking
Still thinking it through? Read a few practical notes on content strategy, website copy and clearer communication for specialist businesses.
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