Case studies
Case Studies
Examples of content strategy, copywriting and editorial work for specialist businesses with complicated things to explain.
Case study 01
THP Chartered Accountants
A long-running content relationship that began with an Ogilvy-inspired flyer I wrote to test whether long copy still worked.
- Since 2011
- Trusted by the same professional firm
- 2016–present
- Regular client updates and search content
- SEO + AI search
- Written for changing ways people find advice
- Built + refined
- Content strategy, new pages and useful updates
Case study 02
Alan Boswell Group
Writing and updating search-led articles across insurance, risk management, employee benefits and financial planning topics.
- Since 2022
- Ongoing relationship
- 40+ subjects
- Across insurance & financial planning
- New and updated
- Fresh articles and major rewrites
- Beyond the brief
- Judgement, edits and recommendations
Case study 03
Garda
Copywriting and content strategy for Creative Design & Marketing Agency Garda since 2018 – especially for the construction, fit-out and specialist sectors.
- Since 2018
- Trusted by Garda Design
- Larger projects
- Copywriting support for client work
- Specialist markets
- Construction, fit-out
- Evidence first
- Research-based copy
What links the work
Clearer thinking before clearer words.
The work changes from client to client, but the content strategy always starts in the same place: finding the exact intersection between your business goals and what your audience needs to know to trust you.
Establishing what exists, what is missing and what needs to change.
Challenging the brief when the strategy needs sorting before the copy does.
Turning specialist knowledge into content that earns trust and keeps working.
Want to bring the same level of clarity to your business?
Tell me what you are working on and what the content needs to do. A rough outline is enough.