Miscellany

Writing, ideas and the occasional tangent. Articles that don’t fit neatly elsewhere — but are worth your time regardless.

3 January 2012 · 3 minute read

Writing a sales letter? Put your heart on the envelope

How a girl who did the world’s best duck impression taught me to write envelopes that make heroes of their recipients.

17 October 2011 · 3 minute read

Much-quoted research into the 12 most persuasive words in English is nothing more than a myth…

2 October 2011 · 9 minute read

Convicted murderer Louis Victor Eytinge forged a career as a successful sales copywriter from inside prison. This is his story.